What is Dig.ai?
Dig.ai is an AI-powered social video intelligence platform that analyzes over 90% of social videos across multiple platforms to track brand mentions, narratives, and emerging trends. It provides real-time monitoring and alerts to help brands proactively manage their reputation, optimize marketing strategies, and prevent PR crises by uncovering hidden contexts and influencer insights.
Feature Table
| Feature | Details |
|---|---|
| Name | Dig.ai |
| Founded Year | Not publicly specified |
| Developer | Dig.ai Inc. |
| Available Platforms | Web-based platform |
| Primary Use Cases | Brand reputation management, social video analysis, crisis alerts |
Who Should Use Dig.ai?
🧑💼 Brand Managers & Marketers – Monitor brand mentions and optimize marketing based on video data.
🛡️ PR Teams – Get early alerts for potential crises and misinformation.
🤝 Influencer Marketers – Identify influencers aligned with brand values.
📊 Data Analysts – Extract insights from social video trends and narratives.
🏢 Corporate Communication Teams – Protect brand reputation with AI-powered monitoring.
How to Use Dig.ai (Step-by-Step)
Contact Dig.ai to discuss your business needs and customize your plan.
Set up brand parameters and keywords for monitoring across social video platforms.
Enable real-time monitoring to track organic and coordinated brand mentions.
Review AI-generated insights highlighting trends, narratives, and influencer data.
Receive alerts on emerging disinformation, sensitive leaks, or PR risks.
Analyze performance metrics to refine marketing and crisis management strategies.
Dig.ai Pricing Plans
| Plan | Price | Features |
|---|---|---|
| Custom Plans | Contact for quote | Tailored features, volume-based pricing, dedicated support |
Pricing is customized based on business size and requirements.
Free vs Paid Plan: Key Differences
| Feature | Free | Paid (Custom) |
|---|---|---|
| Access to Social Video Analysis | ❌ | ✅ |
| Real-Time Brand Monitoring | ❌ | ✅ |
| Alerts on Narratives & Crises | ❌ | ✅ |
| Influencer Identification | ❌ | ✅ |
| Customized Reporting | ❌ | ✅ |
| Dedicated Support | ❌ | ✅ |
What Can Dig.ai Do?
✅ AI-Powered Video Analysis – Captures spoken words, visuals, logos, and captions in social videos.
✅ Narrative Categorization – Identifies trending topics, brand mentions, and emerging discussions.
✅ Real-Time Alerts – Warns of disinformation, sensitive content, and coordinated brand mentions.
✅ Influencer & Brand Insights – Finds influencers aligned with brand values and measures narrative impact.
✅ Competitive Analysis – Compares brand video performance versus competitors.
Evolution Timeline of Dig.ai
| Version | Release Date | Highlights |
|---|---|---|
| Initial Release | 2021 | Core AI social video analysis and brand mention tracking |
| 2023 Update | 2023 | Real-time alerts, influencer insights, and enhanced reporting |
| Current Version | 2025 | Improved narrative detection and crisis management features |
Pros and Cons
| ✅ Pros | ❌ Cons |
|---|---|
| Advanced AI-driven video analysis across multiple platforms | Pricing not publicly listed; requires consultation |
| Real-time monitoring prevents PR crises | May need manual review to validate AI insights |
| Provides actionable influencer and competitor insights | Brand-specific customization necessary for best results |
| Supports data-driven marketing and reputation management | Platform complexity could require onboarding support |
For Brand Managers, PR Teams & Marketers
Proactively protect brand reputation with early warnings.
Use data-driven insights to refine marketing strategies.
Identify key influencers to amplify positive brand narratives.
Monitor competitors and emerging social video trends efficiently.
Official Resources & Blogs
Final Verdict
Dig.ai is a powerful AI platform for brands and marketers aiming to safeguard reputation and optimize social video content strategies. Its real-time monitoring and deep video analysis offer unmatched insight into brand narratives, influencer alignment, and crisis prevention. While pricing is customized and may require investment, Dig.ai delivers critical intelligence that helps businesses stay ahead in fast-moving social media landscapes.
✅ Recommended for corporate brand managers, PR professionals, and marketing teams focused on social media intelligence.
⚠️ Requires brand customization and may need manual validation of AI insights.
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