Swivel

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What is Swivel AI ?

Swivel, formerly known as PilotDesk, is a no-code AI workflow automation platform tailored for advertising operations and account management. By leveraging machine learning, Swivel automates complex ad delivery strategies, enabling teams to focus on strategic growth rather than repetitive tasks. The platform integrates with various ad tech systems, including DSPs, SSPs, and OMS platforms, to optimize campaign performance continuously. In April 2025, Swivel secured $5.8 million in Series A funding led by Tribeca Venture Partners and Ardent Venture Partners, aiming to enhance its AI-driven orchestration and expand its integration capabilities.

Key Features

  • AI-Driven Workflow Automation:
    Swivel AI automates complex workflows across IT, HR, finance, and security departments. The platform uses AI models to intelligently orchestrate and execute tasks, minimizing manual interventions and improving consistency in operations.

  • Enterprise-Ready IT Automation:
    The tool is built for enterprise environments, offering support for sophisticated IT use cases like incident response, ticket triaging, provisioning, and remediation. It integrates seamlessly with existing ITSM systems, cloud infrastructure, and security tools.

  • No-Code Interface:
    Swivel AI includes a no-code visual workflow builder that enables business users and IT admins to design and deploy automation workflows without writing code. This reduces development time and promotes cross-functional collaboration.

  • Generative AI Agents:
    The platform incorporates generative AI capabilities to act as digital agents capable of understanding intent, executing commands, and dynamically adapting to input. These agents help simulate human-like decisions for improved automation outcomes.

  • Audit Trails and Governance Controls:
    Swivel AI provides comprehensive tracking, access controls, and governance features. All actions taken by automation agents are logged and can be reviewed to maintain compliance and accountability across departments.

Key Benefits

  • Streamlined Operations:
    By automating repetitive and manual workflows, Swivel AI significantly reduces the operational burden on IT and business teams. Tasks that typically take hours can be completed in seconds, enhancing overall efficiency.

  • Improved Compliance and Security:
    The platform’s built-in audit trails and governance ensure all automated processes meet internal and regulatory compliance standards. Organizations benefit from increased transparency and reduced risk of human error.

  • Accelerated Time-to-Resolution:
    Swivel’s automation of IT tickets and incident response shortens the mean time to resolution (MTTR), enabling faster troubleshooting and improved service delivery to internal stakeholders and end users.

  • Scalable Across Departments:
    The platform supports a wide range of automation scenarios across multiple functions such as finance, HR, and legal, enabling businesses to extend AI automation benefits beyond IT and across the organization.

  • Empowerment Through No-Code Tools:
    With a no-code design interface, Swivel AI empowers non-technical users to build and deploy automation flows, reducing dependency on engineering resources and increasing the pace of digital transformation.

Pricing Plans

  • Custom Pricing (Contact Sales):
    Swivel AI offers flexible pricing tailored to the size and needs of the enterprise. Businesses are encouraged to engage directly with the sales team to receive a personalized quote based on their desired automation scope and usage scale.

Pros and Cons

Pros:

  • Robust AI-driven automation for IT and enterprise workflows

  • No-code interface enables quick deployment by non-developers

  • Strong compliance support with full audit trails

  • Generative AI agents for adaptive, context-aware actions

  • Scalable across multiple business functions

Cons:

  • Requires initial configuration and workflow design effort

  • Limited public information on pricing and deployment models

  • May involve a learning curve for users unfamiliar with workflow design tools

Conclusion

Swivel AI is a powerful enterprise automation platform designed to modernize operations through intelligent, AI-driven workflows. With features like no-code automation builders, generative AI agents, and compliance-focused controls, it offers a comprehensive solution for IT teams and business departments alike. The tool is especially well-suited for organizations looking to reduce manual work, accelerate issue resolution, and scale automation across the enterprise. While the setup may require planning and training, the long-term operational efficiency gains and compliance advantages make Swivel AI a strategic investment for digital transformation.

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